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Domaining And Domain Names
By Rich Allebo

The conventional wisdom has typically been that single word domain names are the most valuable domain names to own. Most people take this as a basic truth. As a result, in the domain aftermarket, single word domain names are more valuable.

However, web searches have changed and by a majority, most people search with multiple words. Everything being equal, a search for “prefab steel building” is more likely to bring up http://steelbuildingprefab.com than a more generic single word site.

I suggest that 3, maybe even 4 word combinations are more valuable. For instance, http://bathingsuitsale.com should be more valuable for someone who actually sells bathing suits. The combination http://onlineacademicdegrees.com or http://graduateclassesonline.com are so specific to the subject matter that it should be uniquely valuable for someone in that business. In the same vein, one can see how any one of the following can be considered uniquely valuable. The theme should be clarity and specificity. In effect, the domain name that you select should be consistent with the keywords for you will be using so that your SEO efforts extend to the domain name.

In fact, I would argue even 4 word combinations might offer more value. Consider the following http://acidrefluxandheartburn.com, http://newandusedautosales.com - are all very specific to potential content for the underlying site. Someone who searches with the multiple search terms or related will most likely get these examples in the result than otherwise. It is clear that appraisers have to rethink how they valuate domains in light of how search has evolved.

R. Allebo is a long time domainer who shares his thoughts about the changing trends in the business.

Article Source: http://EzineArticles.com/?expert=Rich_Allebo
http://EzineArticles.com/?Domaining-and-Domain-Names&id=544995

Domain Name Trademarks
By Richard Chapo

As your Internet business grows, the value of your domain name
increases. The issue of a domain name trademark should move to
the top of your list. You need to guard against unscrupulous
competitors that may try to incorporate your domain name in
their meta tags to obtain search engine rankings under your
name. If you have a domain name trademark, you can go after
these individuals and compel the search engines to remove
their listings.

What Is A Trademark?

A trademark is a distinctive item that is used to identify a
logo, product, device, package or service. The trademark
identifies the item as being provided by a particular firm. To
protect these items you can obtain a mark from the patent and
trademark office that prohibits others from trying to gain
economic advantage from your mark.

Domain Name

The patent and trademark office views domain names in a unique
way. The office views the “http://www” element as a part of
the file transfer process, not your domain name. The “.com”,
“.net”, etc., designations are considered top-level domain
identifiers and are also disregarded for the purpose of a
domain name trademark. For example, our domain name is
http://www.sandiegobusinesslawfirm.com. If we submitted the
domain name for registration, only the
“sandiegobusinesslawfirm” portion would be considered for a
mark.

Locators Cannot Be Registered

A domain name is a locator for file pages. When you type in
your domain name, a server locates and displays files. If a
domain is used solely for this purpose, it will not be granted
a mark. Instead, the domain name must be incorporated into the
site. For instance, Amazon is recognized as an online
bookstore and the site actually has the word “Amazon” on every
page. Since “Amazon.com” is more than a locator, Amazon can
apply for and receive a trademark. If Amazon used the domain
name, bookstore.com, the company would be able to register
“Amazon”, but not “bookstore.”

Generic and Descriptive Terms

Domain names that are generic or descriptive in nature cannot
be registered because they fail to designate a distinctive
product or service. For example, “sandiegobusinesslawfirm” is
comprised of generic terms and describes who and where we are,
to wit, a San Diego business law firm. This domain name cannot
be trademarked. The same result would occur with bank.com,
book.com, advice.com, etc.

You may be thinking, “What about ‘Coke?’ “Coke” is a
trademarked term because it is a distinctive term for a soft
drink product. It just so happens that a brilliant marketing
plan has convinced most people to refer to soft drinks as
“cokes”, even if they actually prefer another brand!

Trademarks are an important factor in protecting your Internet
business. Armed with a trademark, you can keep competitors
from pulling traffic off the search engines when people search
for your site.

Richard Chapo is with http://www.sandiegobusinesslawfirm.com -
a law firm providing legal advice to California businesses.
This article is for general education purposes and does not
address every facet of the subject matter. Nothing in this
article creates an attorney-client relationship.

Article Source: http://EzineArticles.com/?expert=Richard_Chapo
http://EzineArticles.com/?Domain-Name-Trademarks&id=19286

Choosing the Right Domain Name
By Sean R Mize

After your site has been carefully designed and after it has been created, the next grueling task to do is to choose the perfect domain name that will match the content of your site and what it basically tells. In choosing a domain name, you need to basically assess any of your options. There must be an intelligent weighing of the various considerations in choosing the name before it gets to be registered. To help you out weed out the best option you have when choosing the right domain name, I have cited below some of the useful tips.

• When choosing a domain name, choose a name that has relevance on your site content. By doing this, you can make sure that the search term used by the net user can somehow get relevance on the content that are posted on your site.

• When choosing a domain name, choose a name that is specific. You do not want to be overly generalized as the search engine might find it difficult for your site to be searched, thus, will not be given the traffic it will want.

• When choosing a domain name, it is best that you come up with your combination of names to choose from and not rely on what seems to be copied forms from high selling and well-established domain names. You may seem to think that you get to ride on the popularity of the domain name when you somehow copied the name of that popular site, but in reality you will not be gaining any popularity because you will suffer the fate of becoming a second-class domain name.

• When choosing a domain name, choose a name that is search engine friendly. For one, to become a search engine friendly domain name, it must contain some relevant keywords on it. Search engines are driven by keywords, therefore, to be pleasing in the “eye” of the search engines, you have to give them the reasons to be one – be keyword conscious.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
http://EzineArticles.com/?Choosing-the-Right-Domain-Name&id=668945

Domain tools that claim to automatically calculate the value of a domain name without human assistance have been around for awhile and are generally not well thought of. Here’s a different twist, here is a tool that claims to analyze a specific website and come up with a value of what a link on that site is worth. Again, probably not the best way to evaluate the value of a link… but kind of fun to play around with.

Link Price Calculator