Does A Great Website Page Rank Really Matter?
By Dianne Rees
Search engine optimization (SEO) seems to be the holy grail of website building these days. You’re told that you want it and that you can’t be competitive without it. Freelance job boards are chock-full of demands for 500 word SEO articles to seed content across the internet. If that many people want it, you must need it, right?
How important SEO content is to you depends upon your business model. Who are the decision-makers who will actually trigger sales of your products or services? Do these people really make decisions based on a Google or Yahoo! search? Is your business going to succeed by mass marketing (maybe it will if you sell a commodity) or by niche marketing? The amount of effort and money you spend on SEO strategies should be guided by your answers to these questions.
Page Ranking Basics
Of course you look at your page rank. We all do. It’s oddly compelling once you have a website. There are two main factors that influence search engine rankings: the content of your website and the relationship of your website to other websites.
Content for Robots
To optimize content, you have to think like a search engine. A search engine doesn’t care how imaginative your headlines are. While words like “new” and “amazing” can have some impact in a traditional ad, no one searches using these terms. At best, the words are just fluff. At worst, they represent a missed opportunity to use a keyword that could drive traffic to your site. Your best position is a tough one to achieve since it requires providing content that’s creative and that entices the robots searching for and indexing web pages.
A basic rule: make all your content matter. This includes your web page titles (all your web pages, not just your home page), your META description paragraphs, internal keywords, and even the words you use for your Alt tags (the words that appear over the images on your site when your mouse scrolls over them). Even your file names should be optimized.
As an example, rather than naming a page that describes your company’s services, “About My Company,” consider using words that describe your products or services, e.g., “About My Company_Widgets for Baking” or even just, “Widgets for Baking.” Yes, you’re appalled that your company name is gone, but most people won’t be searching for your company name unless you’re well-known. It’s a question of space - if you can fit the name in (most titles are about 80 characters), creating an association with your product/service is very valuable. But if your primary goal is to get an internet searcher to find your site, consider ditching the company name if including it means sacrificing a keyword.
How Do You Identify the Important Keywords?
There are a number of free sites like Overture (http://inventory.overture.com/d/searchinventory/suggestion/) and Digitalpoint.com (http://www.digitalpoint.com/tools/suggestion/), as well as commercial sites that allow you to identify the most-searched-for keywords. While you do want to use some of the most popular keywords, think about how many other webmasters are doing the exact same thing. How do you make your web page stand out? You generally want to use a combination of moderately competitive and highly competitive search terms. The “moderately competitive” ones are only less competitive in the sense that a mass audience of internet searchers may not be interested in them. The key for you is that your most likely customers should be focused on these keywords.
Now Start Optimizing
Consider the first thing your potential customers see when they find your web page using a search engine - a list of potential competitors’ sites and your own. Along with each link displayed on that initial search page, there’s also the title of the web page that the search engine found and a short description of that web page. A careful selection of keywords in that description can have an impact on page ranking. But the right content can be a powerful advertising tool. So take time to work on this text, because regardless of where you are on the page, you want your site to be the one clicked on. And getting the content right involves considering the human factor.
How do you control what a search engine displays? Some search engines recognize the META Description tag in your code and will display it on the search page. Other search engines will take text from the first paragraph of your web page. So count on both possibilities and write concise , compelling copy focussed on a few important keywords and include this kind of copy in both the META Description tag and in the first paragraph. Do this for every web page in your site. Different descriptions tailored to each web page’s central message can attract different consumers. If someone lands on an internal web page, they’re likely to check out your home page and other portions of your site as well.
Your META Description should be no more than 250 characters. That tends to be about 23 words. It should include your primary search term (the moderately competitive keyword you identified) and a secondary search term (i.e., the most popular keyword). Make sure your keywords are actually included in content on your web page or a search engine may flag you as a “bad guy.” Though writing a description may seem like a mechanical exercise, resist treating it like one. Remember you’re writing copy that needs to attract attention and engage your audience. The search engine (through your efforts) may bring people to your link on a search page, but your content will cause them to click and enter your website.
While META Description tags are often displayed on search pages, META keyword tags are a relic of another age and most search engines today don’t rely on them to index content. If you do use them, limit their number (e.g., about 15 words) since some search engines may actually penalize you for excessive use. Again, choose keywords that actually appear on your Web page. If you need
What about the text of your web page? The prevailing wisdom seems to be that a keyword density of about 2% is optimal and that more than 7% is too much. Generally focus on optimizing a few different keywords per page. For example, if you’re a widget-seller, don’t put a list of all the widgets that you sell on one page. On the other hand, focusing on only one keyword a page may flag you as a spammer by some search engines.
Where you place keyword-rich text in your source code can also give you a boost in rankings. For example, if you use CSS, text that appears at the top of the source code may be more “findable” than text that’s elsewhere in the source code.
Make your links meaningful. Rather than saying, “check out this link,” include a keyword or phrase in the link. This includes navigation links as well as a text links. You do want your website to be user-friendly though, so bear in mind that people expect certain kinds of navigation links, like “contact” links.
Appreciate what a search engine doesn’t see when you design your website. Search engines don’t recognize graphics and can’t readily index frames or Flash animation. So while it’s sometimes easier to design a web page using text that’s part of an image, try to avoid this, since all that deathless prose will be wasted.
A robot will get your customers to your website, but your customers aren’t robots, so once attracted, your web content still needs to be meaningful, benefits-oriented, and engaging enough to make viewers want to buy and keep buying.
Are You At The Fringes Of The World Wide Web Or At The Center?
The other way that search engines rank web pages is by evaluating inbound links. It’s a bit like a popularity contest - if a lot of people refer to you by linking to your site, you must be good. So being closer to the center of the Web with lots of links connecting to your site is better than being at the fringes. But a high quantity of inbound links will not be enough. Google, for example, uses a proprietary algorithm to determine the “quality” of inbound links. Some relevant factors include the relatedness of the inbound site to yours (whether it offers similar products or services) and the popularity of the linking site (based on numbers of clicks). It’s like the difference between getting a recommendation from a high-powered person who can objectively evaluate your offerings vs. from your mom or dad; the former just carries more weight.
What about links from your own site reaching out to other sites? Large numbers of outbound links may reduce your page rankings, but we’re talking about over a hundred a page. Outbound links to inform and engage your site visitors should certainly be included.
Conclusion
SEO techniques are a moving target, since search engine companies change their algorithms periodically. Much is made of the following the latest trends, as if there would be apocalyptic consequences if you were left behind. Of course you should keep up, because knowledge is power and all that, but while doing so, keep your eye on the big picture. SEO is only a part of a successful marketing strategy. In other words, don’t forget the off-line contacts you should be making to drive people who matter to your site (or to a telephone or to your office). Off-line contacts can be obtained through traditional marketing techniques, networking, direct mailings, etc., or from non-traditional marketing techniques, such as a video placed on YouTube that drives viewers to your site. Remember it’s conversion that’s the bottom line, not page rank or even click-through. And for conversion, it’s the story you tell about your business that matters.
Dianne Rees, Ph.D., J.D., is the principal of Callooh Communications, a company that offers corporate communications and copywriting services. She specializes in content for biotech, pharmaceutical and legal markets.
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Whether you run a number of websites as part of a small business or just as a hobby, managing and tracking them can begin to be a chore after awhile. While it is not that hard to maintain and monitor one or two websites, too much more than that can bog you down a bit… especially if you’re starting to get traffic.
Here is a very cool, and very easy-to-use, option.
It’s called Domain Dashboard and it’s not just for those of you that have 25 or more websites to manage, it makes life easier for anyone with multiple websites.
Some of the best features of Domain Dashboard are:
There is a cost to this program but the cost does not by any means outweigh the benefits. Plus, the amount of free time you gain from not having to do some of the more mundane tasks that a webmaster needs to do can translate into more than enough profit to pay for this tool.
Be Careful What Rights You Sign Away
How many people in today’s internet dominated world truly understand what they are doing every they check a box that says something to the effect of “yes, I have read and understand the user agreement”.
Most of the time when someone does this they are simply agreeing to harmless stipulations that protect the website/company from meaningless lawsuits, but sometimes people haven’t thought through what the stipulations they are agreeing to mean.
Take for example the case of Allison Chang a 16 year old from Dallas, Texas who had her picture taken by a friend at a church sponsored car wash. That friend uploaded the photo to Flickr, Yahoo.com’s popular photo sharing website, to share with friends and unfortunately the entire world. Flickr’s user agreement allows one to share photos with other users or Flickr itself with few strings attached.
Along comes Virgin Mobile, a popular cellphone company, who downloads the picture of Allison and totally without her knowing it uses it in an advertising campaign in Australia. What started out as Allison having her picture taken and a friend posting it online has turned into Allison’s face being plastered on billboards all over Australia with a slogan superimposed on it that she claims is embarrassing.
A lawsuit has been filed by Allison’s family against Virgin Mobile and Flickr.com and it remains to be seen what will come of it. On the surface it appears that the companies stuck to the letter of the agreement that the user confirmed when posting the photos. The two main points raised by this situation are:
Can person A enter an agreement to license the image of Person B without Person B being a party to the agreement.
And…
Be very careful and read the terms of service agreement before sharing anything personal online. It may seem inconvenient, but you should be sure you agree with the terms before clicking anything saying that yes, you in fact do agree with the terms.
Photo and file sharing whether a service like Flickr, MySpace, or Blogger is still a relatively new technology and phenomenon. It remains to be seen what the effect on individuals and society will be ten years from now when there is a vast public record of people’s images, thoughts, feelings, ideas, and statements. One thing is sure, there will be a lot of people regretting what they posted online.
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Domains: Buying an Existing Domain Name Vs a New Domain Name
By Chris Le Roy
No one can deny that the Internet is here to stay and that businesses who do not embrace the internet are going to struggle in the coming years. With the Internet and Search Engines reaching a new level of maturity, I have noticed in their rankings that they are beginning to put more and more weight on the age of the domain in their index and because of this we have now reached a crossroad for many businesses to evaluate whether they are better off buying an existing domain versus registering a brand new domain. But Buyer Beware!
I have met many many people who have benefited and also been burnt by buying existing domain names. The major disadvantage of buying an existing domain name is that it may have been banned from the search engines for in appropriate search engine tactics, better known as black hat techniques. My own personal experience with the search engines and trying to talk to a human being in the past to plead my case over an issue with one of our own domains has made me come to the realization that none of them have a clue of what customer service is and they do not care what they do to you and this is where the problem lies when buying existing domains.
If you purchase a domain that has been banned for either Search Engine Black Hat techniques or for click fraud then you can pretty much write off that domain ever getting into the indexes ever again. Which means that if you are relying principally on traffic from the search engines, then you are going to invest a lot of money and get absolutely no outcome? In fact one of our own clients was caught where the domain they had purchased was banned in just about every index and by many of the pay-per-click engines as well. Literally the money they outlaid for this domain were totally wasted.
Look, there are many reasons why domains can be banned and in some cases they are banned by indexes for the owners simply not understanding the rules that the various search engines place on the websites that they index. Whilst that is no excuse in the scheme of things, as a buyer it is something you need to be aware of.
The key advantage of buying an existing domain that has been indexed is that it is often easier to optimize that site for certain keywords than it is for using one that is a brand new domain. If you believe the stories of Google’s sandbox rule, then all new domains will take 6 to 12 months to rank well which means for a business that is purely internet based that could send you bankrupt and I can assure you I have seen that happen. Whether or not you believe or do not believe that the Google sandbox rule exists, in most search engines, the age of the domain in the index does play a role in your ranking. I have seen webpages in the index that have been there for 10 years and have less than 20 back links on extremely competitive terms and rank in the top 5 of those competitive keywords.
The bottom line is this, where possible and if you can afford it, buying an existing domain name that is already in the index is a valuable commodity. Even more so if there is an associated website to go with it. Just look at the money Google paid to You Tube for their site.
Over the last few years my team and I have helped many clients broker existing domain names, usually associated with their companies name, that have been in the index by people creating adsense accounts for Google or Yahoo and once they get control of the domains they have seen vast improvements in their traffic flow and search engine positions because the domains they had bought had been in the index for some period. In fact every one of them that has done this now has top 2 rankings in all the major search engines.
When we are evaluating domains that have been owned for some period there are a range of elements that my team and I look for. The general elements we review include -
1. Is the website currently working?
2. Does the domain exist in any of the major search engines?
3. Can you verify ownership of the domain or is the domain details blocked?
4. Where is the domain currently residing?
5. Is the domain in an area on the Internet that is used by black hat people or organizations that use questionable techniques?
6. What is the IP Number of the server the domain resides on?
7. Can we find any indications of references to issues with this domain name on professional search engine forums or bloggs?
8. Does the domain reside on any black lists for spam or for activities related to advertising? We also look to see if the domain is on any number of white lists as well (this is a positive issue)?
9. Does the domain have a history in traffic tools such as Alexa? Have there been any comments or statements placed in the Alexa Register or similar registers?
10. Is the domain registered with a reputable domain registration company?
My team and I will also look at whether or not this domain has been owned by a range of different companies or individuals and in particular if it has been deleted or pre-owned before today and resold.
I should note that there are many other issues we look at but the ten above are the key issues everyone should look at when deciding to buy an existing domain. There are many reasons why domains may not have positive findings for each of the issues above, but just like you were trying to buy a business you need to see if there are any issues and if there are can they be dealt with and are they likely to cost you money. Nobody likes to lose money on a deal, especially me, and when buying domains you need to make sure that you have done your homework and that the domain is worth the money you are investing.
Sometimes, you are better off simply paying a few dollars and putting in a lot of hard work with a new domain then buying a domain for a few thousand dollars to find that you can never rank well in the search engines because it has been banned.
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Introduction to .uk Domain Disputes
By Hagit Ben-Artzi
The .uk registry is the world’s fourth largest (after the .com, .org and .de registries). It is administered by Nominet, a not-for-profit company based in Oxford, England. Nominet acts not just as the .uk registry, but also as the .uk dispute resolution service provider.
Nominet does not use the UDRP for dispute resolution, but has instead created a distinctive system inspired by the UDRP. The substantive rules governing .uk disputes are set out in Nominet’s dispute resolution policy document (referred to below simply as the “Policy”) and its dispute resolution procedure document.
Procedural rules
The Nominet dispute resolution procedure is a close relative of the UDRP procedure. However, there are some important differences.
There is a free mediation service built in to the Nominet procedure. The mediation process involves a neutral third party who tries to bring the complainant and respondent to agreement through “shuttle diplomacy”. If the parties can resolve their dispute before the mediation period comes to a close, Nominet waives its fee.
Another distinctive feature of the Nominet procedure is the possibility of appealing an expert’s decision (in Nominet proceedings, panellists are called “experts”). By contrast there is no appeal – other than to a court of law – from a decision under the UDRP or the EURid rules.
A single expert always decides “first instance cases”. Should either party appeal the first instance decision, a three member panel will be appointed to decide the appeal. At the time of writing, there have only ever been six appeals.
The Nominet fee is always paid by the complainant. At present, that fee stands at £750 plus VAT. There is also a fee of £3000 plus VAT payable by a person invoking the appeal procedure.
The remedies available are cancellation or transfer. Unlike in UK litigation, there are no provisions for the unsuccessful party to pay the successful party’s costs.
Substantive rules
Basic rule is that: “A Respondent must submit to proceedings under the Dispute Resolution Service if a Complainant asserts to us, according to the Procedure, that: (i) The Complainant has Rights in respect of a name or mark which is identical or similar to the Domain Name; and (ii) The Domain Name, in the hands of the Respondent, is an Abusive Registration.” (Paragraph 2(a) of the Policy.)
“Rights” are treated in a similar way to rights under the UDRP: the test is not a difficult one to meet.
The idea of an “Abusive Registration” maps imperfectly on to the concepts of legitimate interest and bad faith under the UDRP.
Rights in a name or mark…
Paragraph 1 of the Nominet Policy provides that: “‘Rights’ includes, but is not limited to, rights enforceable under English law. However, a Complainant will be unable to rely on rights in a name or term which is wholly descriptive of the Complainant’s business.”
In practice these rights are often rights arising out of registered UK or Community trade marks.
However, the rights can also be rights in the tort of passing off. This is a complex subject, but most experts will be prepare to accept that a complainant has unregistered trade mark rights which could give rise to an action in passing off where the complainant can show substantial use of a mark or name as a trade mark in the UK. It is probably fair to say that the standard of proof required by Nominet experts of these unregistered rights is significantly lower than that required by the English courts in a passing off action - although in passing off cases the evidence is usually being used to prove a different point.
Rights can also mean contractual rights – e.g. where one person has contracted with another to transfer the domain, but then refuses to do so.
…which is identical or similar to the domain name
Because most Nominet experts have at least some expertise of trade mark law, the concepts of identity and similarity are heavily conditioned by the comparable concepts in trade mark law.
As regards identity, the domain name extensions are ignored, so that the trade mark MERCEDES is identical to the domain name mercedes.co.uk. Similar formal differences (e.g. the use of hyphens in a domain name in place of spaces) should not upset a finding of identity.
Similarity is more difficult. In European trade mark law there is a concept which may be called “confusing similarity”, and it is this concept which experts are accustomed to apply when comparing one mark to another. The question is: would the public be confused by the use of the marks or names, or associate one with the other. Judging by the detail of experts’ decisions, a similar question is often asked in .uk domain name dispute arbitrations.
Abusive registration
“‘Abusive Registration’ means a Domain Name which either: (i) was registered or otherwise acquired in a manner which, at the time when the registration or acquisition took place, took unfair advantage of or was unfairly detrimental to the Complainant’s Rights; OR (ii) has been used in a manner which took unfair advantage of or was unfairly detrimental to the Complainant’s Rights.” (Paragraph 1 of the Nominet Policy)
Note that the abuse can take place either at the time of registration/acquisition or subsequently. In either case, the key ideas are those of taking “unfair advantage of” or being “unfairly detrimental to” the complainant’s rights.
Proving an allegation of abusive registration
A non-exhaustive list of factors which may be evidence that the domain name is an abusive registration is set out in paragraph 3(a) of the Nominet Policy:
“(i) Circumstances indicating that the Respondent has registered or otherwise acquired the Domain Name primarily: (A) for the purposes of selling, renting or otherwise transferring the Domain Name to the Complainant or to a competitor of the Complainant, for valuable consideration in excess of the Respondent’s documented out-of-pocket costs directly associated with acquiring or using the Domain Name; (B) as a blocking registration against a name or mark in which the Complainant has Rights; or (C) for the purpose of unfairly disrupting the business of the Complainant;
(ii) Circumstances indicating that the Respondent is using the Domain Name in a way which has confused people or businesses into believing that the Domain Name is registered to, operated or authorised by, or otherwise connected with the Complainant;
(iii) The Complainant can demonstrate that the Respondent is engaged in a pattern of registrations where the Respondent is the registrant of domain names (under .uk or otherwise) which correspond to well known names or trade marks in which the Respondent has no apparent rights, and the Domain Name is part of that pattern;
(iv) It is independently verified that the Respondent has given false contact details to us; or
(v) The domain name was registered as a result of a relationship between the Complainant and the Respondent, and the Complainant: (A) has been using the domain name registration exclusively; and (B) paid for the registration and/or renewal of the domain name registration.”
Because of paragraph 3(c)(i) of the Policy, it is unwise to offer to sell the domain to a trade mark owner where there is a dispute or the potential for a dispute. Another effect of that paragraph is that it is easier for a complainant to prove his or her case where a domain name is used commercially. For this purpose, commercial use includes serving pay-per-click advertising or carrying affiliate links.
Paragraph 3(c)(v) is designed to deal with the all-too-common situation where an employee of a company (often in the IT department) or service provider to a company (often a web developer) registers domain name reflecting the company’s trade marks, and then refuses to transfer the domain name when a dispute arises.
Disproving an allegation of abusive registration
A non-exhaustive list of factors which may be evidence that the domain name is not an abusive registration is set out in paragraph 4(a) of the Policy:
“(i) Before being aware of the Complainant’s cause for complaint (not necessarily the ‘complaint’ under the DRS), the Respondent has: (A) used or made demonstrable preparations to use the Domain Name or a Domain Name which is similar to the Domain Name in connection with a genuine offering of goods or services; (B) been commonly known by the name or legitimately connected with a mark which is identical or similar to the Domain Name; (C) made legitimate non-commercial or fair use of the Domain Name; or
(ii) The Domain Name is generic or descriptive and the Respondent is making fair use of it;
(iii) In relation to paragraph 3(a)(v) [registration as a result of a relationship between the parties]; that the Registrant’s holding of the Domain Name is consistent with an express term of a written agreement entered into by the Parties; or
(iv) In relation to paragraphs 3(a)(iii) and/or 3(c) [pattern of abusive conduct]; that the Domain Name is not part of a wider pattern or series of registrations because the Domain Name is of a significantly different type or character to the other domain names registered by the Respondent.”
Paragraph 4(a)(ii) is arguably one of the most important in the Policy. Controversially, some experts have read this rather narrowly, such that domain names which are 100% descriptive of the business in which they are being used are being transferred to complainants in circumstances where it would be extremely difficult if not impossible to put together a credible case in the High Court.
Conclusions
The Nominet procedure is inexpensive and efficient, and the quality of expert decision-making tends to be reasonable. However, the procedure is by no means perfect: it is a blunt instrument and from time to time decisions are issued which seem unfair, at least inasmuch as they represent a significant extension of trade mark owners’ rights over the position in trade mark law. Moreover, the very fact that there is a distinct set of rules governing .uk domains (and a distinct dispute resolute procedure) means that, where a dispute involves other domain name extensions as well, there is extra expense.
Hagit Ben-Artzi owns Sequitur IPS, a legal consultancy providing specialist advice and representation in domain name disputes and domain name arbitration proceedings. Please visit the Sequitur IPS domain name disputes website.
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3 Steps to Used Expired Domain Names and Deleted Domains
By Fenick Jean
Have ever searched your favorite search engine for “expired domain”, “domain names”, and / or “deleted domains names”? Well, if you have recently been scouring the internet for good used domain names, then this idea may help. By following a few simple directions you will soon be on your way to domain name reseller success.
1. Start a free general website directory in order to accept free link submissions manual or automated. You can get to free or open source website directory script at script directories such as Hotscripts.com, Needscripts.com, or ask members of Digitalpoint.com forums to help you find the best and most webmaster friendly directory script.
2. Be prepared to receive lots of junk sites new and old. The junk sites will soon be to your most advantage because the webmaster will soon give up on the site.
3. Every week or month run the validate feature that your website links directory script come along with. You’ll be surprised how many of the junk sites you accept in your directory have been expired or no longer running and will soon be an expired domain name. Remember, the domain name of that expired site is what we’re interested in. The webmaster that owned the promoted and we’re assuming that the webmaster’s site will soon gain a Google page rank of 1 or better. Therefore, one site owner’s trash will be a domain name reseller’s internet treasure.
The more popular that your free general website links directory is, the more junk website submissions you’ll receive, and the better your chances at expired domain name reseller success will be. If you follow the above steps, you can’t go wrong. Domain names expire on a daily basis and at many webmasters chasing the dream of owing a profitable website will fail. Be there for the opportunities that will open up in reselling domain names. Good luck with you new domain name buying and selling business.
Is a radiologic technology student at a private South Florida University and runs a site at http://www.superhaitian.com and http://www.goombo.com He simply writes about daily news and credit related topics.
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How to Sell Domains at Sedo
By Zach Bastick
For those that sell domains through brokers, it can be very difficult. One of the best domain brokers out there to sell domains with is Sedo. Loads of domainers go for domain brokers to sell their domains, and there’s a reason why: they are reliable, secure, and have high exposure. That is, they have all the ingredients that you need to add to your domain sales mix.
How do you sell domains at Sedo? Simply login to your account (or make one if you don’t have one - you can’t sell domains without an account!) and click the Add Domains link. The next thing they ask is that you point your domain nameservers to ns1.sedoparking.com and ns2.sedoparking.com. You don’t have to do this, but it’s a good idea. Why? Because once your domain is parked, you can start making money from it. This is called domain parking (for a good guide on domain parking, I recommend that you check out the Domain Book referenced below). Note that even though you are making money off it, it will be up for sale still. Once you get an offer, you can either accept it, make a counter offer, or take it to auction.
All the legal mumbo jumbo is taken care of by Sedo when you sell domains with them, so don’t worry about that. Most domain sales go through to the end, and Sedo insures a high amount of security in order to insure the domain buyers identity is real, and that the offers are legitimate.
If you took it to auction, you will have to wait seven days to get a final price of what you will sell it for. If you managed to negotiate a fixed price, then you’ll know right away what you’re going to get for the domain name. At the end of either the auction or the sale, you begin to transfer the domain. Sedo’s transfer team will take care of you when you sell domains with them.
You’ll get the money, then you’ll give them an authorization code. Once the domain is fully transferred, Sedo will pay you your money. You could even get paid by PayPal! When you sell domains, Sedo is a fine option. You don’t have to worry about scams or any potential loss of money, and you’ll usually get the best deal possible for your domain name. With over 5 years of experience in the domain name industry, you can’t go wrong when you sell domains with Sedo.
For complete guides to sell domain names, read the Domain Ebook.
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Ideas For Promoting Affiliate Links To Generate Internet Income
By Cynthia Minnaar
Those who have joined a few affiliate programs and now have a number of affiliate links to promote often ask the questions: How do I promote the affiliate programs I have joined? How can I generate internet income from all these affiliate links? Do I need my own website on my own domain name?
The attractive and exciting idea about joining affiliate programs is that they give you everything you need to start generating internet income right away. Well that is how it seems anyway. You get your own custom affiliate website, banners and pre-written ad, a list of online advertising hot spots, etc. They say all you need to do is plug in and profit. Does it really happen that way? Not usually!
Unfortunately, the problem with joining affiliate programs is that people get lazy. They slave away 5 or 6 days a week at their job and then think they can take the standard affiliate website they are given, plug it into a couple of free advertising tools that take five minutes to setup and start generating internet income right away. People are willing to work hard at their day job every day, but they are not prepared to put in nearly the amount of work to their affiliate programs, yet still expect to make internet income.
Also if they have probably joined a few affiliate programs and therefore have a number of affiliate links to promote, confusion and frustration set in.
The key to promoting affiliate links and really getting an affiliate marketing business off the ground is to have your own website - one that you can control and one that is on your own domain name. This puts you in total control of your own business.
Having your own website establishes your credibility immediately - online and offline.
There are three potential problems with affiliate links, which can be eliminated if you have your own website on your own domain name.
Firstly, a big problem is that affiliate links can have the ID’s removed from them very easily. Personally owned domain names allow you to cloak affiliate links. You can also set up re-direct links which look more professional and ensures that nobody can remove your affiliate ID, which would cause you to lose the commission.
One of the main reasons people fail at affiliate marketing is because they never invest in getting their own domain name and website setup. For some unknown reason they think this is an unnecessary thing when the fact is, having your own domain name is one of the most necessary things of all to succeed in this business.
Never put yourself at the mercy of the company you are promoting. You want and need to be in full control of your internet affiliate business at all times. What happens if you have spent a lot of money and/or time promoting your affiliate link all over the internet and then the company you are promoting changes the structure of their affiliate links or goes out of business?
If you did not have your own domain name and were not promoting through re-direct links, you would be out of luck! But if you set things up correctly from the beginning and did all your promotions through your own website, all you would need to do is login to your hosting account, click a button and replace the link you were promoting that does not work anymore.
Secondly, personally owned domain names are controlled by you, affiliate links are not.
You have to be able to control your own website. Affiliate links do not let you do this. You need to be able to add your own style and personality to your site. You need to be able to add and promote other products you believe in. You need to be able to change the layout, color, the type of font, the message, etc. Ultimately, you need to be in full control of your own website.
If you are not in control of your site, someone else is and if someone else is in control of your site, their agenda will always take precedence over yours. Remember that. Take control of your website, you then have control of your business and you take control of your financial future.
Thirdly, personally owned domain names rank high in search engines, affiliate links do not.
One of the best ways to promote affiliate products online is to get good free rankings in the search engines. But you simply cannot do that with affiliate links. However, if you have your own domain name and hosting account, all you need to do is put up a site with unique content on it, get a few links from other sites and you are on your way to getting lots of natural free listings and traffic from the search engines.
Free traffic from natural listings in the search engines is some of the best traffic in the world. Your conversion rates on turning prospects into customers shoot straight through the roof once you get these natural listings. But this can only happen when you have your own domain name and hosting account.
By getting your own website on your own domain name for promoting your affiliate links, you will give yourself the best chance of generating internet income as an affiliate.
Cynthia Minnaar is the owner and webmaster of http://www.cyns-home-biz.com, the site for internet business ideas, online home business opportunities, internet income training, affiliate marketing ideas, web income ideas, ideas to start an online home business, online home business tools, ebooks and articles. Start your free internet income training today.
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