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October 8, 2007

Thoughts On Direct Email Marketing

by @ 11:17 pm. Filed under Web Promotion

When it comes to internet marketing, many leading marketers will tell you that it isn’t about how much traffic you get, but the key to the castle is in capturing the email addresses of your visitors. This makes sense, because if you’ve got a visitor who is interested enough to give you his email address they will be available for future repetitive marketing efforts through direct email marketing.

You won’t want to bombard them with every buying opportunity you find and you may even want to mix in the occasional free offer or purely informative messages. But, you’ve already acquired a customer and they’ve given you a direct way to contact them again for the next opportunity, don’t waste it.

But, now that you have this list of email addresses of valuable customers who are open to the idea, in fact begging you to contact them again… what do you do with it?

Do-It-Yourself Email Marketing

Constant Contact is a company that can handle everything for you. They can provide you with customizable website visitor sign-up forms, a ton of email templates for every use you’ll need, and list management (like what to do when people want to unsubscribe or if the email address is no longer good). They will also handle the delivery of the mailing, what could be better? Oh, yes and they also track everything and provide a full report of your email campaign (how many emails were opened, who clicked on which links, and more).

The worst thing is having to shell out big bucks based on someone else’s say so… I’m not asking you to do that - try Do-It-Yourself Email Marketing yourself.

They have a 60-day free trial! That’s right, not a one week free trial or a one month free trial (which is the standard and a very good way to evaluate a program), but a 60 day free trial! They’ll even provide you with more help through their newsletter and email campaign coaching tips.

Do-It-Yourself Email Marketing
with Constant Contact… it’s a no-lose situation!

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